History of the Shad Festival
Down East Hospitality is at our heart.
The Grifton Shad Festival, beginning in 1971, is one of the most time-honored and longest running festivals in North Carolina. It is the oldest festival in Pitt County and the second oldest in eastern North Carolina.
The Town of Grifton has even been recognized by the NC State Legislator as the Official Shad Capital of North Carolina.
The Shad Festival stands for fun and fellowship and working together toward a common goal.


Our Fan Mail
“As a food vendor, this festival has been a game-changer for our business. The crowds are enthusiastic, and we always sell out! The event staff is helpful and supportive, making the whole process seamless.”
— Laura P.
“A Great Business Opportunity”
“We’ve been setting up at the festival for years, and it never disappoints. The Grifton community is so supportive, and we always make great connections while selling our products. Can’t wait for next year!”
— Carlos G.
“Friendly, Fun & Well-Organized!”
“The Grifton Shad Festival is more than just an event—it’s a celebration of community spirit. We’re honored to be a part of it and look forward to continuing our partnership in the years to come!”
— David B.
“Great Event, Great People, Great Cause”
“The festival provided fantastic visibility for our company, and it was rewarding to see so many people enjoying the event. Supporting local culture and engaging with customers in person is invaluable for our brand!”
— Jennifer K.
“A Win-Win for the Community & Our Brand”
“Sponsoring the Grifton Shad Festival has been an amazing opportunity for our business. Not only do we get great exposure, but we also get to support a tradition that brings the community together. We’ll definitely be back next year!”
— Tom W.